19th Ave New York, NY 95822, USA

We Are

Xpert Digital is a digital transformation service provider delivering customer success through revolutionizing the way businesses are done. Xpert Digital (XD) has progressed by leaps and bounds since its inception. It has come to acquire the stature of a rapidly growing Digital Transformation company in Gulf and Asia. With numerous successful project implementations to its credit, XD’s track record stands out, speaking a story of its own.

We are a valued implementation partner for several organizations allowing them to steer business transformation, implement technology solutions to enable business goals and deliver complex global projects.

With our core competence we have expanded globally with a strong presence in Oman, Saudi and United Arab Emirates. XD values diversity and our teams comprise of nationalities with various backgrounds with reference to industry and experience. One commonality across this multiplicity is the fervor to grow and excel which has allowed XD to take pride in its exemplary track record.

At XD, we make the most of our industry and domain expertise to enable our teams to get a deeper understanding of the client’s businesses. This expertise, together with our vast technology and industry experience, allows us to orchestrate Digital transformation and adoption successfully. XD has established Global Centers of Excellence (COEs). These COEs provide us the required leverage to offer the right on-site and offshore know-how to our clients.

Our senior management has a cumulative experience of 20 years in banking helping regional banks in becoming digital powerhouses.

Our Vision

To enable customers transform their businesses and become digital market leaders by helping them deliver exceptional digital experiences.


To make digital transformation easy for our customers and to maximize their digital potential.

Customers are always considered first before we do anything.
Simplicity is the key element which will be reflected in our work.
Innovation is in our DNA. We always explore innovative ways of doing the same thing differently.
Quality in everything we do and follow do it first time approach.
Integrity with highest standards of ethical behavior.
Transparency and truth in all our internal and external communications.
Security is embedded in the process and not the after-thought.

Leadership Team

Hammad Rasool

Founder & Director

Hammad Rasool brings with him 20 years of experience in Banking Industry working both as an entrepreneur and in management, strategy, and leading customer relationship roles in Middle East and Asia. With his excellent leadership skills and a visionary approach, Hammad has been able to take Xpert Digital to greater heights. He is responsible for strategy, developing key markets, keeping major client and partner relationships and overseeing company operations.

Shazia Hammad

Chief Executive Officer

As the CEO of Xpert Digital, Shazia is responsible for shaping business strategies into pragmatic IT solutions and implementation plans. Prior to Xpert Digital, Shazia brings with her a decade of experience in Banking and Information Technology. She has worked with well-known banks in the industry in USA, UAE, Oman, Pakistan, and Saudi Arab. She has worked with numerous local and international clients with a diversified portfolio. Following her forte ‘digitalization and innovation’, she vividly aims to make Xpert Digital the best global digital transformation company by providing excellence in innovation through implementing technology solutions.

Saad Lakhani

Chief Digital Officer

Saad Lakhani has over 20 years of experience in IT business analysis, project and support management, business intelligence, and business performance management along with management reporting. He has previously been associated with prominent names in the Industry and holds Six Sigma Green Belt Certification from ASQ, USA, PMP Certification from Project Management Institute, USA, and ITIL V3 Foundation Certification from ISEB. He has been responsible for managing development and implementation for multiple projects in several organizations across Middle East and Pakistan.

Syed Ali Saim

Head of Digital & Delivery

Syed Ali Saim has over 14 years of experience in helping organizations and customers leverage technology to meet operational goals, solve complex business needs, and maximize return on technology investments. During the course of his career, Saim has worked directly for IT companies and completed several DW and BI projects within the MENA region using Microsoft SQL server, MicroStrategy, PowerBI, and Oracle BI stacks. He also holds Experience in delivering bespoke solutions and products on mobile and web using Python, Django, PGSQL, Google Cloud Platform, AWS, and a mix of Video and Text AI APIs.

His remarkable skills in motivating teams and various business groups to achieve customer success, delivery, and operational excellence have proven to be an asset to the company.

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